How We Increased One Owner’s Income by 52% in a Single Year

One of the case studies we’re proudest of comes from one of the very first properties we ever took on, and it started before the property was even purchased.

Finding the right property first

This client had been searching for the right property for quite some time without success. We stepped in to help, and based on his budget and circumstances, we found what we believed was the best possible property for him.

With the property secured, we looked at its track record. It was already earning a good income under its previous management, and the owner set us a simple target: match what it was making before, or a little more, and he’d be delighted.

We thought we could do better

Honestly? We didn’t think the previous company had been doing a good job. We believed there was real untapped potential in the property, so we set out to prove it.

The result: after the first year alone, we increased his income by an extra 52%.

No magic wand, just hard work

There was no secret trick behind that number. It came down to three things, done consistently:

  • Smart, hands-on pricing – constantly working the rates to capture every opportunity
  • Driving five-star reviews – consistently earning positive guest feedback that boosts visibility and bookings
  • Exceptional service, every time – delivering for guests at every stay, without exception

The owner was delighted, well beyond his original target, and this property remains one of the case studies we’re most proud of.

Think your property could be earning more?

If your property is already generating income but you suspect it could be doing better, you might be right. Get in touch with the mySTAYINN team and let’s find out what your property is really capable of.

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